Assistant Brand Manager , India Consumables

About the Role

We are seeking a dynamic and results-driven Assistant Brand Manager – India Consumables to join our growing marketing team. Based in India, this role is a critical part of our brand strategy function, responsible for supporting the development and execution of brand initiatives across our consumables portfolio. The ideal candidate will bring a blend of analytical thinking, creative vision, and strong executional capability to drive brand equity, market share, and consumer engagement in one of our most strategic product categories. This is an exciting opportunity for a passionate marketing professional looking to make a meaningful impact in a fast-paced, consumer-focused environment.

Key Responsibilities

• Support the Brand Manager in developing and implementing annual brand plans, including campaign strategy, media planning, and go-to-market execution for the India Consumables portfolio.
• Conduct regular market research, competitive analysis, and consumer insights studies to identify growth opportunities and inform brand positioning decisions.
• Collaborate cross-functionally with sales, supply chain, finance, and agency partners to ensure seamless and timely execution of brand activations and product launches.
• Monitor brand performance metrics including market share, sales trends, and campaign ROI, preparing detailed reports and presenting actionable recommendations to senior stakeholders.
• Manage day-to-day relationships with creative, media, and PR agencies to ensure deliverables are on-brief, on-brand, and delivered within agreed timelines and budgets.
• Support the development of integrated marketing communication materials, including digital content, packaging updates, point-of-sale assets, and consumer promotions.
• Assist in managing the brand marketing budget, tracking expenditures, and ensuring cost-effective allocation of resources across all initiatives.
• Identify and evaluate new business opportunities, including product innovations and line extensions, by working closely with the product development and insights teams.

Requirements

• Education: MBA or Post Graduate Diploma in Marketing, Business Administration, or a related field from a recognized institution.
• Experience: 2–4 years of relevant experience in brand management, marketing, or a related function, preferably within FMCG, consumer goods, or consumables industries.
• Proven ability to manage multiple projects simultaneously with strong attention to detail and the ability to meet deadlines in a high-pressure environment.
• Strong analytical skills with proficiency in interpreting Nielsen, IQVIA, or similar market data tools to derive meaningful consumer and market insights.
• Excellent verbal and written communication skills, with the ability to craft compelling brand narratives and present confidently to senior leadership.
• Demonstrated experience working with creative and media agencies, managing briefs, timelines, and budgets effectively.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint; familiarity with digital marketing platforms and analytics tools is a strong advantage.

Benefits

• Competitive Compensation: Attractive salary package with performance-linked bonuses and annual increments aligned to industry benchmarks.
• Career Development: Access to structured learning programs, leadership development initiatives, and clear pathways for career progression within the organization.
• Health and Wellness: Comprehensive medical insurance coverage for employees and their families, along with wellness programs and employee assistance resources.
• Flexible Work Environment: Hybrid work model offering a healthy balance between office collaboration and remote flexibility to support productivity and well-being.
• Inclusive Culture: A diverse, collaborative, and inclusive workplace that values innovation, respects individual contributions, and celebrates shared success.